ATEDCo participates in the 4th International Conference of the UN World Tourism Organization

Compared to leisure tourism, convention tourism is proving to be more sustainable during the global economic slump. This is one of the conclusions reached at the 4th International Conference of the United Nations World Tourism Organisation, the aim of which was to highlight the importance of managing and marketing destinations as strategic tools for ensuring the quality of tourism. Significantly, they also discovered that creating an identity for a destination is a complex strategic process for managing and promoting it. It requires significant research investment and demands a substantial contribution from all those involved in creating and promoting the tourism product of a destination. The Athens Tourism and Economic Development Company participated in the conference, presenting the effects of the Olympic Games on tourism in Athens from the pre- to the post-Olympic period.