Athens Featured in Association of British Travel Agents (ΑΒΤΑ)'s Annual Catalogue

ATEDCo made a thorough presentation of the tourism product and the competitive advantages of Athens in the Association of British Travel Agents (ABTA)'s Annual Members' Catalogue for 2009.

The goal of this effort, combined with extensive promotion of Athens in ATEDCo publications during the World Travel Market tourism trade show in London and the mailing of ATEDCo's specialised magazine, "breathtaking mag," to 85,000 travel agents in Great Britain and the United States through ABTA, is to enhance the image of Athens in these markets.

Given that the British market makes up 20% of incoming tourism to Greece and is one of the five largest markets for Athens, ATEDCo is developing specific and targeted strategies with multiple benefits for tourism in Athens through ABTA. It is worth noting that following its merger with the Federation of Tour Operators in 2008, ABTA now represents the majority of tourism and travel agencies in Great Britain and is emerging as the most significant player in that country's outgoing tourism.

Because of the difficult conditions being created in the world tourism sector by the economic crisis, ATEDCo is intensifying its efforts, enhancing already planned activities to promote Athens in the American, Italian, French and German markets, as well as in the domestic and Cypriot market, so that a strong position for Athens in the international tourism market can be ensured.