Athens to get worldwide Internet exposure on www.joobili.com from the Athens Tourism and Economic Development Company

Athens will strengthen its presence in the international tourism market and on the most popular social networking media. The official collaboration between the Athens Tourism and Economic Development Company (ATEDCo) and one of the largest and most widely recognised companies on the Internet, JOOBILI.COM, will go a long way in strengthening the city's contemporary and alternative image abroad.

ATEDCo's goal is to reach the younger age market (25-45) through the Internet by becoming more active in the social media and highlighting the modern face of metropolitan Athens, as well as the wide range of options it offers visitors.

Using a wealth of quality photographic material, video spots and web-based competitions posted on www.joobili.com, tourists will have immediate access to information about all events taking place in the city as well as important information about Athens. At the same time, this collaboration is expected to bolster the communication identity of Athens - "Breathtaking Athens" - on Facebook, Tweeter, Flickr and YouTube, where the city already has fan pages with thousands of members throughout the world.

JOOBILI.COM is one of the most popular websites for promoting tourism destinations through its showcasing of events and happenings of interest throughout Europe. The Times' electronic edition included www.joobili.com among the 10 best new travel sites and described it as one of the cleverest ways for people to choose their destination and plan their journey.

As part of Athens Mayor Nikita Kaklamani's strategy to establish Athens as an ideal destination all year round, ATEDCo's collaboration with JOOBILI.COM marks the beginning of a systematic and targeted promotional programme showcasing Athens. The development of international collaborations emphasises the comparative advantages of the city using modern marketing methods and new communication media.